Live commerce goes by many names, including live selling, live shopping, live stream e-commerce, and more. S. In 2021, the market is growing at a steady rate and with the. Earlier this month, QVC and the Home Shopping Network announced a partnership with. TikTok Shop will now bring shoppable videos and LIVE streams directly to For You feeds. Who it's for: Buywith is a livestream-shopping app catered to e-commerce and retail brands that use influencers. You’ve probably heard of livestream shopping’s booming success in China and its entrance to e-commerce in. 3. Taobao is a Chinese shopping network with live streaming features. Oh, wait, we did. Nov 28, 2022. Channelize is a top live shopping app that focuses on direct-to-consumer sales and white labels its solution for businesses. Sheri. Twitter is hosting its first shopping livestream on November 28th at 7PM ET, the company announced today as it. Shopping live is an excellent opportunity for prospects to get to know your brand. Here, a host (a business owner, an influencer, a celebrity, or an in-house team) can hop on livestream and sell exclusive products to you! You’re bound to have come across livestream shopping on your social media platforms like Facebook, TikTok, and. Livestream shopping on social media enables real-time face-to-face interaction between streamers and viewers [13]. Livestream selling doesn’t mean just holding up a product and describing its features. Experts predict that the live shopping industry in the United States (US) will be worth $35 billion by 2024. But with all the action taking place on digital platforms, the opportunities for. 18 August 2022. 3. In 2022, livestream e-commerce sales were estimated at 17 billion dollars in the United States. Just post a picture and tag @TargetStyle and you might just see. This real-time platform allows eBay buyers to shop curated livestream events, hosted by their favorite influencers, brands, and sellers. BoF PROFESSIONAL. LiveStream Shopping is a game changer. Type in the title of your live event and select a start date and time before hitting the "Schedule Live Video" button at the bottom of the screen. and Europe after the venture failed to find an audience and gain a foothold in the U. 3 percent in. Take, for example, Alibaba—a Chinese-based online retailer comparable to Amazon. Based on brand value and word-of-mouth reviews, Taobao Live (淘宝直播), Jingdong (京东), Xiaohongshu (小红书), Douyin (抖音), and Kuaishou (快手) are the top five live streaming platforms in China as of August 1 st 2023. Oct 6, 2023. Livestream shopping has a 70% conversion rate average for luxury goods. And don't worry if you missed the live shows; you can play back and shop the videos any time! Dolly Parton: October 9 at 7:00 p. last year, per Insider Intelligence data. Instagram Live Shopping allows users to market their brand, sell products and interact with customers in real time — all through. In the United States, live shopping generated some $20 billion in sales revenues in 2022, according to consultants McKinsey. 4. Get up to speed with this handy primer. 3 billion yuan ($66 billion), according to iResearch, a Shanghai-based market research firm. Kevin Hart. Livestream shopping is a relatively new phenomenon that is growing in popularity. It usually combines entertainment and shopping, empowering human connections through social media or live-streaming platforms. Live stream shopping brings social and e-commerce together to create an entirely new shopping experience. shoppers had heard of live streaming shopping events. Nov 22, 2021, 9:00 AM PST. Live shopping is all about intentionality, says Aaron Levant, CEO of livestream platform NTWRK. A cross between a video stream, variety show and group chat, livestream shopping is the next big thing in interactive social commerce. GMV of live streaming shopping on Douyin in China 2018-2022 + Digital Shopping Behaviour. Courtesy. Sell & Promote Products on your store by adding Live Shopping & Shoppable Videos as a Sales Channel Live Shopping & Shoppable Videos help you Boost Sales & Buyer Engagement, and Enhance your Brand Perception by connecting better with Buyers and Showcasing Products in ways that lead to Informed, Trusted & Accelerated Purchases. Augmented-reality (AR) lenses let Snapchat users. 99. The app is working on new in-app features like live-streamed shopping, similar to QVC. Its broad internet and smartphone penetration paved way for the rise in e-commerce platforms most notably JD. Brands that use livestream shopping can see up to a 20% increase in consumer engagement. A video, in general, is the type of content with the best ROI, according to more than half of marketers worldwide. The audience responded well to the session, and the business has since held numerous further livestream. 0. In 2022, livestream shopping accounted for more than 17% of all e-commerce sales in China. Although adoption hasn’t been as fast in the U. , November 11th) in China. Social commerce experiences have helped bring live shopping to the mainstream, as a gateway to more advanced and. S. 7. More than half of all internet traffic shopping takes place from a mobile device. Esta tendencia combina lo mejor de la compra digital y física, ya que los usuarios no solo pueden ver los artículos y comprarlos con un solo clic; sino también resolver sus dudas e interactuar con las marcas de forma. Livestream shopping, or live shopping, first appeared in 2016, when Alibaba introduced it as part of Single’s Day. . As of April 2023, the platform counts around 2. 55 (+0. This event is going to tell us a lot about live shopping on YouTube and help us understand what users most want to see in shoppable streams and what features creators and brands find most useful. 25% + 30¢ per item sold. Amazon was one of the first big platforms to dabble in livestream shopping — way before the pandemic — with Amazon Live in 2019. Thus, from the para-social interaction (PSI) theory perspective, this study draws on cognitive–affective system theory as an analytical framework to explore internal mechanisms of how anchors' characteristics influence. 9 trillion (US$720 billion) in 2023. It has been reported that Chinese consumers find the livestream shopping experience more social and interactive, and market growth numbers reflect their engagement. Totally, 65% of participants indicated that livestreaming shopping is the most popular type of livestreaming. The livestream shopping platform builds on Twitter’s earlier tests of a Shop Module, launched in July, that gave brands, businesses and retailers a way to showcase their products directly on. Additionally, livestream helps to foster instantaneous, gut-driven buying behavior. According to Kleiner Perkins’ Internet trends. Grow your marketing expertise with self. Highlight limited-time coupons, exclusive deals, new product drops, and additional product information. The phenomenon was in part fueled by the pandemic, as brick-and-mortar stores temporarily closed down and consumers sheltered in place. Purboo oversees Amazon Live , the tech giant’s interactive live video. According to iResearch, in 2021 40% of Chinese netizens were already using livestream shopping. S. “Quality of product” was the top reason for livestream shopping for respondents both in. Viya is arguably China’s most prolific and successful livestream shopping host. Livestream shopping, often referred to as live shopping or live commerce, is a digital fusion of entertainment and e-commerce. Whatnot is a social marketplace where you can discover some of your favorite products like sports cards, sneakers, luxury handbags and women’s thrift, Pokémon cards and more through live auctions! Download the app or shop on web. In China, many e-commerce marketplaces like Taobao and Alibaba incorporate. Live-stream shopping events generated an estimated $5. The company, in announcing its news today, noted that livestream shopping in China reached. 99. As. Channelize Live Shopping Platform. Livestream shopping is projected to rake in a massive $480 billion in China this year, according to eMarketer, but only $11 billion in the United States, according to Foresight Research. 7 million users across the United States, Europe, Asia, and the Middle. Livestream Shopping is a place where you can find everything that’s trending. As livestream shopping begins to gather pace in the UK, consumers are beginning to embrace the new way of buying. For more data on the livestream e-commerce market, visit our Market Report. Her daily livestreams are watched by a mind-boggling number of fans: One article noted that Viya “can draw more viewers – 37 million this May (2020) — than the finales of Game of Thrones, Breaking Bad, and the latest season of The Bachelor, combined. Durante el livestream shopping. The livestream landscape is much more fragmented in the United States, but even as shoppers return. YouTube will soon begin a new test of in-stream shopping within live-streams, as part of the ongoing expansion of its creator monetization and eCommerce tools. The brand’s “phygital” solutions utilize offline and online strategies. Livestream grocery shopping has also already caught on in Asia and grocers have been generating impressive profits from the model. During a livestream session, people can comment, ask questions, see reviews from returning. Livestream shopping is growing on Amazon Live, TikTok Shop and YouTube after taking China by storm. Livestream shopping has seen rapid adoption in China where it has become a cultural habit and is forecasted to eclipse over $500B in annual sales next. (Bambuser) By. 1. Livestream shopping uses live video to share products, answer questions, and close sales with customers who are joining remotely to watch, chat, and buy. 9 A. The most common type of host used by retail companies (51 percent) in their livestream shopping events were influencers or celebrities with 500,000 followers or more on a given. Livestream shopping has been popular in China for over a decade, where the industry was estimated to be worth $305 billion in 2021, up from $63 billion in 2019, according to Coresight Research. livestream shopping market will reach a revenue of $57 billion in 2025 . Kevin Hart. For new merchants, the average livestream can increase product viewership and shop visits by 40% and 20%, respectively, while driving 29% of their orders for the day. August 22, 2022. In 2022, the live streaming commerce generated 770 billion yuan on Taobao, which was one of the biggest online shopping platforms in China. in 2016, and has since showcased close to 200 brands through 800 live selling events and more than 3,000 hours of original live content. The company works with both companies—brands, stores, and independent retailers—and hosts who run livestream shopping shows. Livestream shopping has increased in popularity since the start of the COVID-19 pandemic, with Coresight Research predicting that it will grow to $25 billion in annual U. This figure is expected to increase, and it’s estimated that the total revenue of China ’s livestream streaming e-commerce will reach RMB 4. China is currently the global leader in eCommerce and livestream shopping. It was at the forefront of pioneering livestream shopping in the U. With the rapid development of live streaming marketing in China, consumers spend increasingly time on watching and purchasing on the platform, showing a trend of live streaming addiction. 8 billion yuan in 2019 and is expected to reach more than 900 billion. En pocas palabras, el livestream shopping consiste en una transmisión en vivo enfocada en promocionar y vender productos. 3. ”. Livestream ecommerce is a business model where products and services are shown and sold via online video-livestreaming sessions. It's gaining popularity in the US through platforms like TikTok, Popshop Live, and Whatnot. Live stream marketing refers to the strategy of live broadcasting to an audience over social media platforms. Shop livestreams daily: Celebrities and influencers curate their must-have products and top deals on Amazon Live. In this article. The question, of course, is whether livestream shopping is a pandemic flash-in-the-pan, not unlike Peloton, which is reportedlyIt’s not surprising that livestream shopping took off when people couldn’t actually go to a real store, or were doomscrolling social media during shutdown, lockdown, and quarantine times. In fact, on average, luxury goods have a 70% conversion rate when showcased on live commerce platforms. Industrial reports have revealed that the market size of live streaming commerce in China reached 433. S. 2 billion in the United. 4. In comparison, it's represented less than 2% of e-commerce sales in the US. According to iResearch, in 2021 40% of Chinese netizens were already using livestream shopping. On the other hand, for casual browsers, it offers a targeted, personalized way. Grip 4. This frenetic digital shopping experience played out on Ntwrk, a three-year-old, live-shopping app that could be billed as “ QVC for Hypebeasts. But in practice, livestreaming hasn’t expanded as expected. To bring a company’s e-commerce capabilities up to par, a bewildering number of things must be done right. In our study, a surprising number of respondents confirmed spending $100-$300+ while attending such events. Instead of prerecorded segments on legacy networks like HSN, Livestream hosts take to. You’ve probably heard of livestream shopping’s booming success in China and its entrance to e-commerce in. TikTok is dropping plans to expand its livestream shopping venture TikTok Shop in the U. It falls within a larger category of shoppable video, but is nuanced in its use of low-latency live video. Livestream shopping, which saw increased engagement during the pandemic, is currently a multibillion-dollar market in China. 1. Interest in livestream shopping in the U. We are conducting our first test of Live Shopping in collaboration with Walmart, where they will be kicking off Cyber Week with singer, songwriter, dancer and social media superstar Jason Derulo for the first-ever shoppable livestream on Twitter. There’s a host, typically an influencer or celebrity, who highlights a product on the stream and viewers can purchase said product during the broadcast. Live stream shopping can let you do that with ease by offering prospects a shopping experience that is interactive, engaging and personalized. ShopShops is a livestream shopping app for fashion, beauty, and lifestyle products. Getting live shopping shows in front of spontaneous shoppers can substantially. $35. Yes, your username and eBay Live activity will be viewable to all livestream attendees. Amy Danise. If you can't tune in with your TV antenna or cable box, you can live stream the parade. For each livestream, they set up two phones, each on a ring. Livestream shopping has been called the "next big thing in retail. 5. Live Streaming Commerce is a perfect business strategy for brands across industries to remain competitive in 2022. In 2021, livestream shopping in China generated $327 billion, a 108% increase following a 220% growth in the previous year. “When I open the app for fun dance videos. “Many of the doubters [will] say that Chinese consumers are different, that American consumers don’t shop that way,” Yuan says. The platform live streamed shows where influencer hosts demonstrated products available on. Conversions are clearly the name of the game here, so by monitoring the data, CAIA can be confident that its live stream shopping strategy is resonating with customers. S. According to analysts, live shopping sales may make up 20% of all eCommerce sales by 2026. Skeepers 3. While livestream shopping is relatively new to the US, it is already huge in many Asian countries. From children’s toys and board games to women’s apparel and makeup, Macy’s is trying its hand at one of the fastest-growing e-commerce trends. Livestream shopping isn’t limited to any specific product category (although it’s almost all B2C). Livestream ecommerce is more interactive than TV shopping. By using our site, you agree to our use of cookies. ”. 3% of the e-commerce market size in the USA. The Global Livestream Shopping market is anticipated to rise at a considerable rate during the forecast period, between 2023 and 2029. 47%) META -0. TikTok Shop was. While their primary focus is most definitely on live stream shopping, the brand promotes their short shoppable videos as being mirrored after TikTok, and as a solid way to engage with cold prospects. It provides scripted, filming, and live streaming services for e-commerce brands. The stream typically features a host who presents and demonstrates the products for sale, and customers can use a link or in-built shoppability feature to make a purchase while the stream is happening. In fact, compared to its success in China, livestreaming commerce in the US is almost certainly overrated. 79. Even more impressively, its first-ever live stream saw a conversion rate of five percent, higher than the brand’s average website conversions. Social media networks are the most popular platforms for livestream e-commerce in the United States. S. Create Live Streaming Shopping events in a few seconds, embed these on your web site + social media With Livescale's Live Streaming Shopping app, you will be able to interact with your audience in a fun and interactive way, and reduce the path to conversion. It’s like QVC, but utilized on your phone or laptop. retailers are tapping into in order to meet their customers’ digital shopping needs. will soon be able to impulse-buy directly from livestreams. Other well-known live streaming platforms include. 10% off Ends in 00:00:00. Facebook, Instagram, and TikTok have their own in-built livestreaming shopping capabilities. Items are sold auction-style and sometimes featuring clever schticks like the “mystery box. Best Health Supplement Store in Canada. With LiSA, you can start interacting with your online customers on a personal level, delighting them and converting your content to sales right before your eyes. This includes. Coresight Research expects it to be a $25 billion industry by 2023. Whatnot is the collector’s live stream shopping app. Today is your lucky day! Cop the newest collaboration between +44 x Takashi Murakami online or in person at ComplexCon & the Wynn Las Vegas. In China, livestreaming accounts for 23% of e-commerce and is growing. Los 3 pilares del Livestream Shopping para vender más: Antes, durante y después de la transmisión. Transaction value of livestream commerce on Chinese online shopping platform Taobao in China from 2017 to 2022 (in billion yuan) One new feature, explained YouTube, will allow two creators to go live at the same time to co-host a single live shopping stream. Channelize Live Shopping Platform. Quivr 150% Spike in Sales During Livestream Shopping. Livestream shopping is the latest social commerce trend that every retailer needs to keep an eye on. Click on the Plus + icon. E-Mail Chart Download. Saar observed that during a two-hour show from the Bergen Town Center in Paramus, NJ, it. Insider intelligence offers market research, trends and statistics for a variety of topics and industries. Depending on your chosen format, there are different ways to go on a livestream. Discovery and inspiration can happen anywhere, and we want to make sure we are meeting our customers where they are. 7 million users across the United States, Europe, Asia, and the Middle. Here are the steps to create a live broadcast on TikTok: Open TikTok app. 19. 99. Live commerce has evolved rapidly in China, taking less than five years to develop into an innovative sales channel with an estimated penetration of 10 percent. For instance, X (formerly Twitter) is set to host a livestream shopping event with Paris Hilton. (Bambuser) By. It has been estimated that the Chinese live eCommerce market will reach $305 billion USD in 2021, which is a 384% growth compared to 2019. S. By incorporating livestream shopping, an interactive video experience, individuals are able to ask questions live and shop the retailers. Nov 22, 2022. “TikTok is an entertainment experience,” he said. According to a March 2021 survey, YouTube ranked as the top channel, with nearly. August 22, 2022. Prep your space and product selection. It’s also referred to as live shopping, shopstreaming or retail live. Mall of America has partnered with Popshop Live to bring you livestream shopping. to 12:00 a. The audience responded well to the session, and the business has since held numerous further livestream shopping. The final category of live shopping apps we’re covering involves using live streaming shopping features built into popular social media platforms such as Instagram Live, Facebook Live, Amazon Live, and YouTube TV. livestreaming market would reach $11 billion this year and grow to about $25 billion by 2023. A livestream hosted by popular influencer Viya was part of Taobao's Singles Day 2019 sales event that attracted more than 43 million customers. Livestream shopping first emerged in China around 2016. The pop culture icon is also active on TalkShopLive’s platform. According to Coresight Research, the Livestream shopping market in the United States will reach $25 billion by 2023. Its success sincerely multiplied during the Covid-19 pandemic, when many shoppers were stuck in their homes and unable to access retail locations. The U. Viewers are more satisfied if they can access useful and relevant information from the livestreaming programme. Livestream shopping is a form of social commerce that combines creator-led video demonstration of a featured product with instant purchasing and interactive audience participation. ECOWISH Women's Camouflage Print Casual Leopard Pullover Long Sleeve Sweatshirts Top Blouse. According to the literature, the success of livestream shopping can be attributed to. Macy’s isn’t alone either. 3 billion yuan ($66 billion), according to iResearch, a Shanghai-based market research firm. Also, the livestream eCommerce market is predicted to reach $35 billion in 2024, which is a threefold increase from 2021. Although adoption hasn’t been as fast in the U. biz Web:. A millionaire at 34 and bigger than “Sunday Night Football,” China’s star saleswoman Viya rules a $60 billion world of live online shopping. Bringing the brand into their homes allows them to create a stronger emotional bond with brands, products and even the personalities doing the selling, whether they are influencers,. In the first quarter of 2023, the United States had the highest share of Gen Z consumers who had participated in a live-streaming shopping event by a large margin, with 46 percent. In 2020, China’s livestream shopping market was valued at around $66 billion. They must engage with viewers, persuade them to respond to CTAs, and transition between segments with. The creator spoke to a 50-person audience for an hour about Quivr’s brand history and its products. During a livestream session, people can comment, ask questions, see reviews from returning users in real-time. Gemstones & Jewelry. What is Livestream Shopping? Livestream shopping is a channel that brands and retailers leverage to promote and sell their products live. In 2020, the Singles’ Day pre sale campaign on Taobao Live made $7. Leverage Impulse Buying; Livestream shopping shows are prompt and can persuade audiences to take quick actions. It’s also the size of the livestream shopping market in 2022. Main benefits of livestream shopping in Germany 2022; Interest in livestream shopping and shoppable videos in Spain 2021; Share of buyers after a live streaming session in Spain 2022, by age; Main. This first-of-its-kind livestream shopping experience will take place this Friday, Dec. The core purpose was to allow communication between different contacts. Live-stream shopping is the next big thing to enter the world of e-Commerce, having already established a billion-dollar industry in China. The company works with both companies—brands, stores, and independent. La intención es despertar curiosidad y deseo de compra a través de ofertas exclusivas. Personal: Free for 5 live shopping products and 60 streaming minutes ; Pro: $299/month for 20 live shopping products and 25. Livestream shopping has a 70% conversion rate average for luxury goods. Básicamente el livestream shopping es un concepto que trae las tradicionales televentas a las redes sociales. S. In 2021, livestream shopping in China generated $327 billion, a 108% increase following a 220% growth in the previous year. S. Amazon first entered the livestream shopping space in 2016 with Style Code Live, a high energy show that let viewers shop while they watched hosts talk about the latest fashion trends. As the world emerges from the pandemic, social commerce continues to boom. Much like watching a home shopping network, livestream commerce operates in a similar fashion. As of April 2023, the platform counts around 2. The aim is to provide consumers with an immersive and interactive experience, allowing them to ask questions and buy products during the livestream. Though a relatively new form of social commerce, livestream shopping is already making waves in the digital atmosphere. Anuncia el evento. Livestream shows are an effective approach to form an event around a new product, collection, restock, or pre-order. S. Livestream shopping is a groundbreaking trend that allows businesses to advertise and sell their products through platforms like Facebook, Instagram, and YouTube. tech platforms. In 2019, livestream shopping was reported to generate $60 billion in global sales. The company works with both companies—brands, stores, and independent retailers—and hosts who run livestream shopping shows. FOMO is real, especially if there's an opportunity to see a new product or collection revealed for the first time. You’ll need your business page set up and integrated with your online store. $137 million) in food products on e-commerce platform Taobao, according to an article on The Grocer . Livestream Shopping and Shopify. Livestream shopping lets you have two-way conversations with your target audience in real-time. However, livestream ecommerce isn’t just the online version of TV shopping. Livestream shopping takes the “show” out of shopping and turns it into a “showcase. Shanghai’s Mashang Fashion and Accessories sold $1. Livestream shopping is more interactive than the home shopping TV, more. Depending on your chosen format, there are different ways to go on a livestream. We analyze 2,851 online sellers who adopted the livestream shopping channel from September. Brands can leverage this technology by hosting live demonstrations, product walk-throughs, Q&A sessions, and exclusive. S. Using services from Amazon Web Services (AWS), shoppable video startup and. Faced with dwindling salaries, longer working hours, and. Think of it like QVC, but entirely online. Livestream shopping is when companies, brands, or entrepreneurs host live shopping events online where viewers can see and learn about products from a live host, ask questions or interact with the host, and then purchase items right on the stream. You can. Selecciona la plataforma adecuada. Brands engaging in livestream. It promises to integrate seamlessly with your existing website and other apps you might be using, such as Shopify, WooCommerce, and Magento. In March, Klarna held its first livestream shopping event with Macy’s. SHOP COMPLEXCON. A livestream host going by the pseudonym Viya in China managed to sell $100 million GBP (appx. com. ”. Let’s sum up some more benefits of Live Video Shopping: Drive product sales: our customers achieved a 5X increase in sales for. The Buywith platform is launching a livestream shopping marketplace that matches brands and e-tailers with social media influencers and content creators for livestream shopping sessions. 5. 99 How to Stream Benavídez vs. Its social features and the diversity of products make it unique and attract a larger audience. 18 August 2022. Livestream shopping isn’t limited to any specific product category (although it’s almost all B2C). Livestream shopping offers a number of advantages for both shoppers and businesses, which is why it’s become such a popular trend. Live shopping, also known as live stream shopping or shoppable streaming, combines live video, social media and e-commerce. But the livestream format as a shopping driver on social media clearly isn’t working in the U. TikTok is trying to bring a version of China’s $400 billion livestream shopping industry to the United States, according to internal company information reviewed by Semafor. Livestream shopping brings significant benefits to the world of retail and e-Commerce. – 9:15 A. By 2024, live online purchasing through e-commerce will have tripled in revenue. La intención es despertar curiosidad y deseo de compra a través de. Starting at 7pm ET on Sunday, November 28, people can watch and shop from. The live shopping format lends itself to urgency, so. To start a mobile livestream: Open the YouTube app on your mobile device. Livestreaming ecommerce—a market-like online shopping experience that feels like an amalgamation of the Home Shopping Network (HSN), game shows, talk shows, and auctions—has taken China by storm. To change live chat options, monetization, and age restriction, tap More Options then select Show Options. 10. Faced with dwindling salaries, longer working hours, and. Live commerce is transforming Ecommerce as we know it, and it’s only picking up steam. Livestream shopping in the US is in its early stages,. Think of it like. Livestream video shopping is the latest elusive “holy grail” in online marketing. Livestream shopping is giving brands and influencers a video platform for showcasing and selling their wares while chatting with customers who are, in turn, interacting with each other. Livestream Shopping allows you to buy products directly from your favourite stores, brands, and designers. In 2020, Quivr tested livestream shopping platforms for the first time. It’s also the size of the livestream shopping market in 2022. The global live streaming market is estimated to reach $11 billion by 2021. By 2023. Meta Blueprint Learn the skills you need to move your business forward. is considered promising after the surge in activity seen in China, the world's second-biggest economy. , November 11th) in China. That market size might explain why some major platforms are rushing. Cómo iniciar un live streaming shopping de manera efectiva. The live shopping session is frequently hosted by a well-known. Find out how to enable checkout and set up live shopping in this free course. Selecciona la plataforma adecuada. It appeals to goal-oriented shoppers by demonstrating the product live and answering personal questions, while also providing discounts. Hiring agencies to shape livestream content is an approach TikTok is reportedly taking outside the realm of shopping, too. By Morgan Sung. What is Livestream Shopping? Well, to put it simply, it is a hybrid of real-time video streaming, variety entertainment, and group chat. 3 million) last year.